I write and speak about SaaS trial optimization and copywriting for your favorite SaaS blogs and podcasts.
Here is a selection of articles and podcasts I’ve written or contributed to. The most recent pieces are at the top.
(Note: each link will take you away from this site)
Why (and how) to start thinking about teaching people how to use your product… even if it isn’t built yet (MicroConf Conference Presentation)
Episode 368: Improving Your SaaS Onboarding Emails (Startups for the Rest of Us)
I also read about SaaS trial optimization on your favorite blogs.
Here are some of my favorite articles by smart folks.
On onboarding and trial optimization:
Val Geisler’s Onboarding Email Teardowns (Val Geisler)
Your Direct Conversions are Bringing in the Wrong Customers (Price Intelligently)
On enterprise sales:
Note: I don’t write about this, but folks ask about it. Here are the articles that have taught me the most.
Selling To The Fortune 500, Government, And Other Lovecraftian Horrors (Patrick McKenzie)
Meet the New Enterprise Customer, He’s a Lot Like the Old Enterprise Customer (Andreessen Horowitz)
Have a question you can’t get answered? Send it to me at firstname.lastname@example.org and I just might research and write an article about it.