Alli Blum


Interim Head of Product


Hi! I'm Alli, I'm a SaaS polymath. 👋Today I work with Product, Leadership, and Change/Innovation teams. Over the years I've had the chance to work in PR, Marketing, Growth, UX design, UX research, and research ops. I love connecting all the pieces.I'm not sure I'll keep this moniker, but one way to describe my work is "Marie Kondo of 30-50 person SaaS companies." I just love coming in to untangle the mess that happens when startups step into their scale-up era and then building the operational and strategic infrastructure to get to the next growth milestone. Then when things are starting to hum, to pass the leadership role off to another person and move on to the next mess.I'm looking for opportunities that look like this:

  • Interim Head of Product

  • First non-founder Head of Product at a SaaS company of 30-50 people

  • Enough product-market fit to know you have a viable going concern, not enough product-market fit to get to where you want to go next

  • About $5-8 million ARR

  • An executive team that embodies a commitment to DEI efforts

Does that sound like you?If so, email me! And read on for more. :-)


About You


When you......sense that your business has reached the point where it's time for the CEO to stop moonlighting as the CPO...see that what got you here (some solid traction, revenue, and a team of ~30 or so folks) won't get you to where you want to go next (de-facto category leader, 2-3x ARR, and 50-75 people)...find yourself without a Head of Product after yours has left suddenly, leaving you and the rest of your team wondering which messes are most in need of tidyingI will give you a way to......hire your org's first Head of Product who isn't you...transition your main job into a full-time CEO role...lead your product org through the transition of you stepping out of the leadership role...find, prioritize, and tidy the messes that need cleaning after a key leader's departure...design and build the strategic and operational infrastructure required for your product team to scale and consistently ship high ROI featuresSo you can......get to your next revenue milestone...position your product as the de facto go-to leader in your category...make fast, incremental progress shipping sticky features and experiences that retain your customers...define and grow your acquisition, activation, and retention metrics...lead your team through the inevitable changes that will impact their ability to drive outcomes as you scale from 30 to 50, 80, or 100 people and beyond...reduce the incidence and impact of miscommunication and missed connections that happen as you grow pull you away from your vision


About Me


Some of my greatest hits:

  • Led new product from development to launch to established

  • Led change management initiative to coach a team of 10 to transition from working as a marketing team to establish operational readiness as a product team

  • Designed in-app and email onboarding experiences that increase new customer activation 144%-300%

  • Introduced leadership frameworks and taught workshops on Commander's Intent and VUCA

  • Trained entry level team members to frame, shape, and ship experiences of use

  • Identified JTBD to define multi-year product strategy

  • Launched Voice of Customer programs to unite strategy and decision-making across sales, product, and marketing

I'm a SaaS Polymath with expertise in:
Onboarding, leadership, operations, qualitative research, UX design, product, marketing, conversion copywriting, segment event protocols, data modeling, operations, positioning, public relations, and a stitch of React and SQL.
Speaker with:
MicroConf, LTVConf, UIBreakfast, Startups for the Rest of Us, and Forget the Funnel
Unique about me:
Mentoring founders in the TinySeed Accelerator.
My work is informed by:

  • Feminist writing by Bell Hooks on the damage and suffering inflicted on both men and women in patriarchal structures

  • Scholarship on the caste system in America, notably Caste by Isabel Wilkerson on the many ways people are marginalized

  • Dr. Heidi Grant's research into growth mindset

  • Having worked remotely since 2009 and had migraine since the 90s

  • A value that joy and love > hustle and grind for both personal fulfillment and professional outcomes.

Outside of work:

  • Beginner swimmer, vegetable gardener, and furniture maker

  • Intermediate forest-bather, Mandarin-speaker, and cook of Sichuan food

  • Expert reader of contemporary fiction, writing tutor, and resident of New Jersey


CLIENT TESTIMONIALS


"If you want to set your company up to succeed in the long term, if you are having a hard time finding the balance between long-term strategy and short-term tactical, as well as getting your team to move that way to see that too, you work with Alli."If you want to create an environment where you can trust your employees to make decisions that support the long term objective and deliver the most value you possibly can for your customers, you work with Alli."So if you want to figure out how to speak to your employees better, if you want to understand what your employees are going through, if you feel like you're having a hard time understanding, if you feel like you keep saying the same thing over and over and over again, and not being heard, and if you don't want to be completely stressed going through through this phase of growth..."..You work with Alli."
-Jordan


“I immediately saw that Alli was very, very organized, she had good methods and processes in place.“Having someone that has expertise in doing VoC research and following that kind of workflow and documenting everything really helped set the baseline for that project, having that all down in one place is huge. I ended up using her murals as examples of how to keep track of projects. The documentation was great, I really enjoyed it. It even bled over into other conversations and pitches.""And when Alli was done...a big part of our funnel was significantly improved."
-Justin


"I was crafting the strategy and plan for my client to achieve their growth goals, it was like there was a missing puzzle piece that I couldn't quite identify or articulate.Our session with Alli was the breakthrough I was looking for. Not only did she pull out so much more insight around what we needed to be successful, but she revealed some assumptions and requirements that weren't as clear or completely unknown before the session. The first big a-ha moment was that we had an opportunity to realign the client's efforts with the founder's vision.And the second a-ha moment is that without Alli's thorough questioning and unpacking process, we wouldn't have arrived at our conclusions about what to do next."
-Asia


"The experience of working with Alli is like collaborating with a trusted friend."
-Claire


HOW TO WORK WITH ME


Interim Head of Product, why Interim? I love the mess, getting you and your team up and running, then moving on to the next mess.Engagements may begin with a tightly scoped project:

  • Jobs to Be Done (JTBD) research project

  • Qualitative research repository Implementation

  • Segment event data modeling

  • Product management operations audit

  • UX Audit

Or unbounded strategic work on a fractional basis:

  • Fractional head of product

  • Strategic planning and facilitation

  • Cascading communication messaging development and communication

  • Change management strategy consulting

  • Documentation of your existing processes


Contact


Send me a note to tell me what's going on in your world and we'll have a 60 minute meet and greet to see where or how I might be able to help you.

alli@hypothesisdepartment.com