What a great privilege to join smart folks to talk about mobilizing customer insights

I hope you have as much fun listening to these episodes as I had recording them.

Marketing Powerups with Ramli John

Alli Blum's 3 tips to get buy-in for the JTBD framework.

I joined host Ramli John to talk about ways you can lay the foundation for getting buy-in on doing and applying Jobs To Be Done research before you even ask.

Databox 'Metrics & Chill' podcast with Jeremiah Rizzo

Implementing an Outcomes-Led Strategy (w/ Alli Blum, Hypothesis Department)

I joined host Jeremiah Rizzo to talk about how I define 'Outcomes Led Growth' and how your leadership style can influence your team's ability to execute this strategy.

Copyhackers Copy School Professional with Joanna Wiebe

How to Research Your ICP

I did my technical training with Joanna Wiebe many years ago. I was absolutely delighted to be invited back to share a lesson on how to research your ICP with an up and cohort of conversion copywriters.

"Better Done Than Perfect" with Jane Portman

Switch Interviews and Strategic Context with Alli Blum

Jane and I had a wide-reaching conversation on how to apply Jobs To Be Done interviews to SaaS onboarding.

MicroConf

The Root of the Retention Problem: How to Get Qualitative Data You Need to Stop Churn

An oldie but a goodie: covering the basics of voice of customer data, how to get it, and what to do with it once you have it.

EnjoyHQ webinar hosted by Sofia Quintero

The Secrets to Successful Repository Adoption

I worked with Sofia to help over 50 teams mobilize their qualitative reserach repository across their organization. In this webinar I shared some of the best buy-in techniques I learned along the way.

Forget the Funnel with Georgiana Laudi and Claire Suellentrop

How SaaS Marketers Can Get Buy-In on Qualitative Research Projects

How to reframe research to overcome stakeholder objections to VOC - and build a buy-in machine so you don't need to fight for it again.

MicroConf

Putting the onboarding cart before the product horse

An oldie but a goodie: This is one of my favorite talks about how thinking about onboarding is a proxy for thinking about product, even if you're just getting started.