Leadership, Growth, and Innovation Strategy for Scale-ups

I've noticed a common pattern among teams that have found product-market fit but haven't yet reached breakaway growth. At this stage, possibilities for what to pursue next seem limitless. Still-scrappy teams pursue several paths simultaneously.

While there's an illusion of progress and fast action, the ships aren't rowing in the same direction so growth often slows during this period.

The way I've seen companies break out of this phase is to get aligned around a shared POV, whether that's having a shared understanding of what customers hire a product to do or hearing a clear and consistent message from a senior leader.

If that sounds like you, I'd love to hear what's going on in your business.

Click to schedule time with me for a 60 minute meet-and-greet call

Get aligned and stay aligned as your company goes from startup to scale-up -- without compromising your vision

I work with companies as a solo consultant under the umbrella of my consulting brand, Hypothesis Department.

I've observed the projects and frameworks outlined below to be among the most effective starting lines for our work together. I'd love to hear what's going on in your business to find the right place to begin our work.

Commander's Intent

One-on-one coaching for visionary founders

We'll distill the full body of your long-term vision into a single, clear, actionable shorthand that your team can start executing on. Go from repeating yourself about what’s important 15 times a day or saying no to projects that are out of alignment with what will move the needle for your company to hearing your team say, “I found this number that’s smaller than it should be, I have a hypothesis about how to improve it, here’s what I propose.

OKR Workshop

Strategic planning workshop for leadership teams

There comes a point past reaching so-called product-market fit but before reaching maturity or hyper-growth where businesses are at risk of being pulled in different directions. Product teams have one POV, marketing teams see other opportunities, CEOs encounter the pain of only being able to execute one small part of their vision at a time. We'll cut out all the winding paths and shiny objects to get your team rowing in the same direction toward a set of clear and desirable goals for the next quarter, half-year, or year.

JTBD Discovery and Mobilization

Innovation & Change Management Engagement for organizations

What outcomes do your customers want from your product? When do they start shopping for a solution like yours? We'll uncover core customer jobs-to-be-done and then mobilize those insights across your organization. You'll get a clear understanding of your customers and re-align your organization's decision-making around a shared understanding of your best-fit customers so you can apply your insights to decision-making around executive priorities, product development, marketing strategies, company organization, and more.

VUCA Workshop

Team coaching to give your team the skills to navigate rapid change

Startup to scale-up environments are prone to VUCA: Volatility, Uncertainty, Complexity, and Ambiguity. Teams that find themselves in a VUCA environment without having the context to know what it is or the skills to navigate it are prone to grumpies, burnout, and sub-optimal decision-making. This workshop gives your team a new set of tools to navigate the environment they find themselves in to keep morale high and decisions sound.

Outcomes-Led Team Coaching

Operational excellence coaching for product teams

Taking an Outcomes-Led Approach is about centering your projects around the outcome you're planning to achieve with any given project. This team coaching engagement is about cultivating an outcomes-first and data-informed approach to decision-making and co-creating SOPs to stay aligned with outcomes, even as new opportunities arise.

Fractional Head of Product, Growth, Strategy, and/or Operations

AKA, an advisor who does stuff.

I'll join you as an embedded member of your leadership team to find and mobilize the growth & innovation opportunities and then work with your team to execute them and increase your acquisition, activation, and retention metrics. We'll build the systems and processes to stay aligned as you grow and scale. I work with a very limited number of teams in this capacity.

Diagnostic Assessment

Two Hour Working Session to uncover the possible root causes of your growth challenges

If you're not share where to start, start here. We'll meet for a diagnostic session to talk about what's going on in your business, review data, and weigh tradeoffs.

If you want to set your company up to succeed in the long term, if you are having a hard time finding the balance between long-term strategy and short-term tactical, as well as getting your team to move that way to see that too, you work with Alli.

If you want to create an environment where you can trust your employees to make decisions that support the long term objective and deliver the most value you possibly can for your customers, you work with Alli.

So if you want to figure out how to speak to your employees better, if you want to understand what your employees are going through, if you feel like you're having a hard time understanding, if you feel like you keep saying the same thing over and over and over again, and not being heard, and if you don't want to be completely stressed going through through this phase of growth...

...You work with Alli.

-Jordan Skole, VP Product Engineering at Autobooks
I was crafting the strategy and plan for my client to achieve their growth goals, but as a strategist, I could tell that something was missing or off. It was like there was a missing puzzle piece that I couldn't quite identify or articulate. I was also having a hard time extracting the information I needed from the CEO and founder to help us fit the pieces together to chart our best path forward.

Our session with Alli was the breakthrough I was looking for. Not only did she pull out so much more insight around what we needed to be successful, but she revealed some assumptions and requirements that weren't as clear or completely unknown before the session. The first big a-ha moment was that we had an opportunity to realign the client's efforts with the founder's vision.

And the second a-ha moment is that without Alli's thorough questioning and unpacking process, we wouldn't have arrived at our conclusions about what to do next (and I would have still been left scratching my head wondering what I was missing).
-Asia Orangio, Founder, DemandMaven
The experience of working with Alli is like collaborating with a trusted friend.-Claire Suellentrop, COO, Elevate